Site optimization

To make the website work, it is necessary first to optimize, ie, make attractive to search engines and users. If you follow some truths, then it would certainly help your website become a famous and recognizable.
Defining the theme of the website
Sorientiruetes outright, for what and for that you need a website. Select the region in which more than expertise. Do not need to make a website without a certain theme.
The name of the website
Before you fill out the web site of unique content, think of its name. The title should be short and easily remembered. In the course of formation of the website you need to run very often. Avoiding repetition of the available online to fill the website only unique content.
The design of the website
If you create a large volume web site, break it into thematic segments, segments on the headings. We obtain structure in the shape of a pyramid, in which a more significant will occupy the main page.
Placing text
Optimize your website so that search engine, which comes to your content, there was no need to sneak through a bunch of posters, tables, scripts, etc.
Do not leave a lot of words and articles on the site, search engines love sites average size. Break the content into sections, so that guests were comfortable to move. Most users are browsing page elementarily without thinking, just scanning the paragraphs.
Setting hyperlinks
Insert hyperlinks such that users feel comfortable to move on to your website. Pages of a single theme associate hyperlinks between them. Major role in optimizing the website is "the anchor content" (text contents hyperlinks). In the text hyperlinks never write "click here" or "here", and insert key words and combinations that fit those pages on which these hyperlinks lead.
Even the search engines love hyperlinks, staying straight in the text pages.
Optimize your website so that search engine managed from the main page, having consistent hyperlinks, willingly crawl the rest of the fraction of the website.
If you have a great resource, make a map of the website. Uselessness pages and collections forbid in robots.txt.
Meta
If your site is mainly used three meta-tag: title, description, keywords.
The most important title. This tag should be in such a way as to include key words and was attractive to the visitor, because this text weekdays visible in search engine. Also check that the title of your page looks fine in the browser, the list of bookmarks. The second most important, from the meta-tag is description. Briefly describe what this page using keywords. And the more tempting than this description would be, the more likely that users will pass it to your website. Search Engines at one time attached special importance to the tag "keywords", but now it is almost ignored. Anyway, do not forget to add a few of their key words and site optimization sochetaniy.Pri do not forget that you are creating it for users, not for search engines.